Dual Pricing

These sample receipts show exactly what a customer sees under a dual pricing program. The adjustment is a separate, named line item

The silent tax on every card transaction Every time a customer pays with a credit card, you pay for the privilege. The processor takes a cut. Typically 2.5% to 3.5% of the sale, plus a per-transaction fee.

Dual pricing shifts card processing costs away from the merchant. Use this estimator to see what that means for your bottom line, based on your volume, average ticket, and current rate.

The core idea in plain English Dual pricing is a payment structure where merchants maintain two prices for the same goods or services: a cash price and a card price.